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ALPHA-OMEGA: Beyond Language

18 NOV 2023

It's the heartbeat of our 24/7 existence, the mysterious journey through the entire zodiac cycle and the runcinated 24-cell in geometry. It's the harmonious melody of 24 musical keys and the enthralling frames per second in film. Now, Zeus+Dione takes on another approach, reinterpreting the multifaceted number 24 through the prism of ancient Greek script, rooted in history and evolving from its Phoenician origins.

Photo by Yiorgos Kaplanidis
Photo by Yiorgos Kaplanidis

By the 4th century BC, the Euclidean alphabet, boasting 24 letters from alpha to omega, had risen to the gold standard. In the world of philosophy, Alpha represents the source, the bedrock of all existence, while Omega embodies the ultimate reality, the zenith of knowledge. Together, they unlock the gateway to eternity, bridging the chasm between past and future, and capturing all the wisdom and the everlasting cycle of life.

Photo by Yiorgos Kaplanidis
Photo by Yiorgos Kaplanidis

The influence of the Greek alphabet reaches beyond the boundaries of language and extends to various fields such as mathematics, geometry, architecture and art. Letters such as alpha (Α), beta (Β), sigma (Σ) and pi (Π) go beyond their literal form to symbolise mathematical concepts: Alpha symbolises angles in geometry, beta stands for statistical values, sigma governs calculation and oversees summation, while pi universally defines the essence of the circle across different disciplines. Ancient thinkers such as Pythagoras sought mystical connections between numbers and letters because they believed they contained cosmic truths. The intricate inscriptions on the facades of ancient Greek temples, particularly on the Ionic and Corinthian columns, with motifs resembling Greek letters, convey deep cultural narratives engraved in the stone itself. Renowned artists have appropriated the forms and symbolism of the Greek alphabet and incorporated its essence into their works. Iannis Xenakis seamlessly integrated the geometric finesse of the Greek alphabet's forms into compositions such as "Metastaseis" and "Pithoprakta". El Lissitzky's 'Proun' series fused geometric forms of letters with suprematist artworks, while Taeuber-Arp's concrete artworks alluded to Greek letter forms. Kandinsky's pursuit of forms reminiscent of Greek letters lent his abstract masterpieces a mystical allure.

Photo by Yiorgos Kaplanidis
Photo by Yiorgos Kaplanidis

For the year 2024, Zeus+Dione embodies this concept in a meticulously handcrafted charm: a sleek, rectangular gold-plated pendant, etched with all 24 Greek alphabet characters—a nod to Greece’s enduring cultural legacy. It confidently dangles from a lengthy necklace-chain or wraps around the wrist in the form of a macramé cord bracelet. In an alternative version, Alpha unites with its Omega counterpart, both strung on a pendant, offering a choice of three distinct colourways that artfully juxtapose platinum, black oxidized, and gold tones.

The “Alpha-Omega” lucky charm invites us to navigate the fluid continuum of time, where every ending is just the kickoff of a thrilling new adventure. Within its geometric lines and intricate symbolism, we’ll discover echoes of age-old wisdom and the electric promise of a new dawn.